Asma’s career is defined by a commitment to and passion for the performing arts as a powerful force to challenge, delight and surprise. She has worked in the arts sector for over 10 years, for local, regional and national organisations, securing six and seven-figure sums from individuals, trusts and businesses.
Previous roles include Trusts & Foundations Manager at the Royal Opera House, and Development Manager at Theatre Royal Stratford East. Asma has worked in the charity sector in senior fundraising roles, and more recently with individual artists and organisations as a freelance arts consultant advising on long-term fundraising plans, business strategies, recruitment and governance.
Asma is Chair of the dance leadership charity AWA DANCE, Trustee and Chair of the Development Committee of touring theatre company Paines Plough, and Trustee of A New Direction, a charity committed to supporting children and young people in London to achieve their creative potential.